As part of Lexus India’s bold vision to take luxury mobility beyond traditional showrooms, Lexus Meraki on Wheels exemplifies how architecture and design can powerfully support brand storytelling. This one-of-a-kind mobile brand space was brought to life through a comprehensive turnkey approach—from concept to final execution—combining spatial innovation with refined detailing.

Tasked with translating Lexus’ values of Omotenashi—its deep-rooted philosophy of hospitality—into a compact, transportable format, our design team created a fully integrated, high-end retail experience on wheels. The mobile unit is conceived as a miniature brand pavilion featuring a luxury sedan on display alongside a thoughtfully designed guest lounge. Every design element reflects the Lexus commitment to elegance, warmth, and precision.

Materiality, lighting, and modular fabrication were meticulously planned to ensure the setup performs efficiently across multiple terrains while retaining its premium aesthetic. The guest lounge includes a Virtual Dome—a cutting-edge, immersive space offering a 3D digital exploration of Lexus models. Despite its mobile nature, the design ensures a seamless guest journey comparable to a flagship showroom, empowering interaction, test drive requests, and in-depth model engagement.

Deployed in Kerala, a region marked by dispersed geography and evolving luxury markets, the Meraki on Wheels initiative was strategically designed to travel and dock across key cities, making luxury accessible even in non-metro areas. This adaptive architecture serves not only as a display and retail unit but as a symbol of the brand’s inclusive, future-forward retail approach.

Our turnkey execution encompassed everything from spatial layout, joinery detailing, structural planning, climate-conscious material choices, and on-ground coordination with Lexus India’s engineering and brand teams. The result is a mobile space that is as aspirational as it is functional—delivering the Lexus experience directly to the guest’s doorstep.

Lexus Meraki on Wheels reinforces our studio’s capability in crafting experiential, brand-aligned architectural environments in unconventional formats. It’s where mobility meets meticulous design thinking.